How It Works
Previous corporate clients (2018 – 2022)
For commercial podcasts please see http://www.capetownpodcast.co.za (from 29/09/2026)
Playlist
For latest commercial podcast examples visit http://www.capetownpodcast.co.za (from 29/09/2026)
Production
Rebecca Baatjes
Founder/Producer
Based between Cape Town and Amsterdam. 10 years in podcast and other media production.
Wesley Lewies
Ad hoc sound editor
Over 20 years specialising in Radio Broadcast Production and Operations
Carolina Valenzuela
Ad hoc sound editor
Qualified sound engineer from Monterrey, Mexico based in the Netherlands.
Ricardo McCarthy
Ad hoc sound editor
Has worked with SABC (South African Broadcasting Corporation) Cape Town and BBC (British Broadcast Corporation) London.
Why Podcasting for Your Brand
- Direct, ongoing marketing channel — listeners opt in and stay subscribed, giving your brand a recurring touchpoint rather than a one-off interruption ad.
- Builds brand awareness organically — consistent, repeated exposure to your voice and message over time, without the fatigue of repeated display advertising.
- Positions you as an authority — audiences associate your brand with expertise and insight rather than a sales pitch.
- Cost-efficient content — a single episode repurposes into audiograms, social clips, quotes, and show notes across every other channel you already run.
- A growing, highly-engaged local audience — see the numbers below.
South African Podcast Growth
#1 globally
South Africa has the highest rate of weekly podcast listening of any country measured — 68% of adults listen 1+ hour per week.
This measures listening intensity (how much), not audience size (how many) — shown separately from the table below since it’s a different kind of stat.
2023 and 2027 are Novus Group/Rogue Media’s own reported figures. 2022, 2024, 2025, and 2026 are calculated at that same implied growth rate, not independently reported numbers. A different, independently-reported ~6M figure exists for 2022, but it uses a broader definition of “listener” and isn’t on the same scale as this series, so it’s deliberately left out.
Global Podcast Growth, for Context
| Year | Global monthly listeners | YoY growth |
|---|---|---|
| 2021 | 383.7M | +18.7% |
| 2022 | 424.2M | +10.6% |
| 2023 | 464.7M | +9.6% |
| 2024 | 504.9M | +8.7% |
All four figures from one consistent report (sci-tech-today’s 2026 podcast statistics roundup) — a genuine, steadily decelerating growth curve. The same source cites a further figure (584.1M) for a later year, but doesn’t clearly state which year it applies to and the implied growth rate breaks this pattern, so it’s left off pending verification against the original report.
General Rate Card *
AUDIO PODCAST (60 minutes)
R 2000 / episode
VIDEO PODCAST (60 minutes multi-camera)
R 3500 / episode
PACKAGE RATE (podcast series)
Contact via email
For reference: global freelance benchmarks for professional audio-only podcast editing typically run (R2500-R8000) $150-500 per episode, with full-service production (R6500-R25000) $400-1,500+.
Video podcast production generally runs 2-4x higher than audio-only. These are global figures, not South Africa-specific — a rough anchor rather than a direct quote for your own pricing.
Get a Quote
Tell us about your podcast idea and we’ll respond with a tailored plan — typically within 1-2 business days.
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